Watershed Brand
Location | Watershed Falmouth
Description | 'Community'
Interviewer | Tom Horton
Interviews and Photography | Jack Matthews

We’re so lucky at Watershed to have a team of staff that go above and beyond the calls of duty, in and out of store. More than just faces, the team are all talented and creative with various outlets outside of what we call at Watershed ‘Work’.

If you've had the pleasure of visiting our Falmouth store, you more than likely have bumped into Jack our store manager down there. A golden smile and enthusiasm bubbling over sums him up just right, no doubt camera in hand.

Outside of Watershed Jack is a freelance photographer and earlier this year he embarked on a project to combine the two. Jack never stops talking (good or bad ill let you decide) but after a while he began to forget the conversations he had with people, and their faces. The inspiration from his project came from this. I caught up with Jack for a quick chat about it.

T- Hey man, how you doing? Hows things down in Falmouth?

J- Im really good as always, got a beautiful cup of tea some amazing weather and good vibes!

T- Sounds about right, so tell me about the project, Obviously you shoot photos outside work, what made you want to combine the two?

J- Quite a few reasons if I'm honest. It was a slow day in winter and i had the idea chatting to a guy who was in the RAF and part of a bomb disposal unit in Afghan a few years ago. I just thought ti myself ‘this is such a cool story, but I'm going to forget who he is’ So i asked if i could take his photo as i had a little compact film camera with me. He left the store and i thought it was cool. After that i started to think about other conversations id had before this and i knew id heard some amazing stories but had forgotten the people behind them. This is a way of documenting the people whilst I'm at work and showcase the variety of people in Falmouth.

enamel mug being held by a girl

customer in watershed falmouth Cornwall

T- Thats such a nice way of combining your and passions, especially as we have the opportunity to meet such a vast array of individuals from all walks of life. So what made you want to shoot the project on film?

J- I was given the camera by my Auntie, when i got it i didn't really think id have much use for it other than shooting at festivals, disposable but reusable. I started to carry it with me and just document random things, and one of those was Martin and his story. Ive always worked in film for personal use but this is the first time I've done solely film, mainly for stylistic choice. I like the idea of these being being etched into something thats real, rather than a RAW digital file. We get to have interactions everyday and I always remember the ones I take photos of. I feel film values the ethos more, it also has more of a process. Getting them processed (I was never much good at doing it myself) and owning a scanner means i have total control when making digital copies. It also allows me to keep the person from seeing it. If it was digital i can guarantee it would turn into a mini photoshoot as they'd look back at the camera and request changes because of a dimple or a hair out of place.
When its film, its two shots. If they don't work, they don’t.

independent shops in Falmouth, cornwall

Watershed Falmouth, Cornwall.

T- Thats a really refreshing way to look at photography, and life i suppose. So whats the next project? any other stuff coming up?

J- This project is ongoing as always, so just making sure i have the resources to carry it on. Sourcing film cheaply can be a pain, but 100% worth it. I managed to find some expired 2001 kodakcolour200 24 for it, and I'm probably going to make a short series about my time in dublin. Then its all surfing and Leopolooza fest.

lydia cooke, Falmouth Cornwall

T- Sounds really good mate, thanks for the catch up! Keep doing your thing, look forward to seeing more.
You can keep up with Jacks series over on his personal site, or take a trip into the Falmouth store and get some amazing vibes.