Watershed Brand
Description | Mad to live charity celebration.
Content | Liz Parsons
Photos | Mad to Live

Last Thursday, we headed up to the big smoke to sink a few with one of our favourite regulars. Sophie Everard, the creator of surf and adventure blog Mad to Live, was hosting a charity celebration and showcase of all things epic, and we were stoked to get an invite.



The venue was collaborative event space Kreativ House, tucked away in the heart of Hackney. When we arrived the party was already in full swing, lights down and bass pumping. An eclectic crowd of surf, lifestyle and fashion industry folk was tucking into treats from Brewdog, Twisted Halo and Craft & Origin. A crowd-pleasing DJ set from BBC 6 Music and Secret Garden Party’s Georgie Rogers, TBY1 and Pedalar had the floor packed from the get-go and kept it that way all night.


After a warm welcome from Sophie and drink in hand, we made a lap – taking in beautiful geometric art by artist and surfer Harvey Saunders, and the sun-drenched Mad to Live short, a behind-the-scenes look at Sophie’s all-action girls’ surf retreats in Portugal, Morocco and Bali. Among her other boards, Sophie rides a Watershed Performance Shegg and our new and improved Retro Fish.


The buzz built up for the night’s main event, a charity raffle of surf-centric good stuff, with proceeds going to our friends over at The Wave Project. Kicking the raffle off to a rave reception, Sophie repped this awesome Cornish cause, which helps young people with mental health conditions discover their potential through the stoke of surfing.


The prize haul was stellar, featuring spoils from Seafolly, Roxy and of course, Watershed, and the crowd bought generously and celebrated every winner. Top prize was a sweet Vans deck signed by Dogtown and Z-Boys legend Tony Alva, a pretty awesome party favour by anyone’s standards.

watershed brand black union bag

Hyped for more beats, we then got back to the bar and the floor, only too happy to raise glasses to Mad to Live and such a worthy cause.